Social Media Marketing (SMM)
Social media are computer technologies that make it possible to post and share different types of information in virtual chats, communities and networks. In other words, they are clubs of interest, each of which initially differed in the format of presentation of the material or the interests of the audience. (Youtube — video hosting, Instagram — photo and video sharing, LinkedIn — the platform for establishing business contacts, etc.).
An average Internet user perceives social networks as a commonplace or standard of web communication and it is not surprising that an active presence in social networks today is a key to brand or product awareness. For businesses, social media is a tool for staying in touch with their audience without leaving the office, expanding it and providing the necessary information messages to solve various tasks (increasing brand awareness, customer loyalty, demonstrating products/services, working with opinion leaders and much more).
Everyone agrees with the need to be present in social networks, another problem is how to effectively build communication using social media channels? The answer is simple — to develop a clear and understandable marketing plan for social networks. It is difficult to achieve the goal when you do not understand what the final result should be.