Basic SEO Terms
Many people have heard about SEO, but not everyone has time to understand the intricacies and definitions. In this section, we have collected the most frequently asked questions and described the answers. .
Copywriting in SEO
An important factor influencing the attraction and retention of the audience on the pages of the site is a perfectly prepared text. Copywriting perfectly copes with this task. It is important for you as a website owner not only to create interesting and relevant content, but you need the results of your efforts to be easily found by other users.
Contextual advertising
Contextual advertising is a type of online advertising, in which an ad is displayed on pages with related/similar content. Users who click on these ads are directed to the advertiser's website. The price of contextual advertising is formed by the number of clicks on the link.
Description
The description meta tag is designed to create a brief description of the HTML page. The <description> tag does not affect the appearance of the page, as it is service information. Its content can be used by search engines to form a snippet. The tag is located in the header of the page inside the <head>...<head/> tag.
Internal Relinking
Internal linking is the construction of links from one page on a site to some other page within one resource.
Intent
Intent in SEO is the user's true desires and intentions: what he thinks about when he enters a query into the search box.
Keywords
A keyword is a word in the text, which, together with other keywords, gives the most accurate description of the text content.
Monetization
Monetization is the process of turning something into money.
Organic output
Organic output (organic) is the natural (not advertising) part of search engine output, which is displayed by the search engine according to the relevance of the content for a particular user query. If you remove all the modules with advertisements from the page, you will still have organic output.
Query clustering
Clustering queries - a procedure of combining related keywords and phrases in groups (clusters). In other words, this process of grouping keywords.
Ranking Factors
Ranking factors are a set of parameters on which the artificial intelligence of search engines determines the position of pages or documents in search results for a particular query in a particular region.
Site load speed
Gone are the days of slow Internet and limited network access. It can safely say that the era of slow Internet rolled into oblivion. Despite all the optimism of the foregoing, the loading speed of the site is one of the key parameters. Ask yourself are you ready to wait for a long loading site? Long switching between pages? Obviously not. Internet surfing should not burden us with waiting. Optimize site speed, don't make your site visitors leave on their own about you.
SEO (Searching Engine Optimization)
Searching Engine Optimization or SEO is a set of works aimed at increasing the visibility of the site.
In practice, SEO is improving the position of your site in search engine results. Think about how you search for information on the Internet? Most likely you are examining only the first site and it is unlikely that you will continue to search on the second, third and subsequent pages.
If your site is on the first page you have more visitors, more orders and closer communication with your target audience.
SMM or social media marketing
SMM is social media marketing. In today's world, social networks are an integral part of everyone's life. Today it is difficult to realize a successful business project without using the advantages of social networks. For your business, social media is a full-fledged communication channel with a large number of users, a significant part of which is your target audience. Lack of promotion of goods or services in social networks can be considered mauvais ton, and if we talk about the commercial part of the project - it's a lost profit.
SERP (search engine results page)
SERP is an abbreviation of the search engine results page. SERP - this is a web page with search results or search output, which is formed by a search engine in response to a user's search query.
SERM — search engine reputation management
SERM - a set of measures to work with the reputation (image) of the company on the Internet. These measures are aimed at improving and protecting the reputation of the brand, combating negative information dumping. SERM is an abbreviation of search engine reputation management (search engine reputation management).
Semantic core of the site
Semantic core of the site – a systematic set of keywords of their morphological forms and phrases that most fully characterize the product, service or activity offered by the site.
Searchster
Searchster are special elements of search engine results.
Typograph
A typographer is a tool that prepares the website text for on-screen typography standards, that is, it uses only the correct signs, symbols, and special characters. Using a typographer allows an SEO specialist to quickly correct errors and improve the quality of page perception, both by site visitors and search algorithms.
Title
<title> or title is an HTML element that represents the title of the document, which is displayed in the title bar of the browser window or the page tab. The title contains only text. The tag is located in the title of the page inside the tag <head>...<head/>.
Usability
Usability is the ease and convenience of using a website. At first glance, it is vague and not of obvious value. We are all very picky by nature. It is unlikely that you will spend a long time on the pages of a site that is not convenient to use and which irritates you. The concept of usability is very deep and includes many factors, the evaluation of which can improve the site many times over.