Search Engine Optimization (SEO)
Search Engine Optimization, or SEO in short, is a set of works aimed at increasing the visibility of the site in search engine results. Being on the first page in the results increases the likelihood of visiting your resource. Remember how you search for information and how many pages you study. More often than not, you stop your search at the first site that solves your problem.
The set of works on SEO can be divided into two blocks: internal and external optimization.
Internal optimization — a set of measures aimed at changing the content of pages and program code by the requirements of search engines. Internal optimization allows you to find and eliminate technical errors, and improve your online resource.
Internal optimization includes the following areas:
- Semantics (selection of keywords for all pages and development of strategies to attract traffic to requests of different frequencies);
- Filling of SEO tags (Title, Description, Key Words);
- Improvement of the resource structure (Robots, sitemap, CNC (Human Comprehensible Url);
- Elimination of technical errors (duplicate pages, broken links, increase load speed, and the validity of the markup);
- Usability of the resource (easy navigation, intuitive design and arrangement of elements, comfortable operation on all types of devices);
- Increasing the relevance of pages (information on the page should match the search query as much as possible);
- The uniqueness of text and lack of spelling errors;
- Optimization of images (image weight, Alt and Title attributes);
- Implementation of literate internal relinking.
- Internal optimization — an extensive layer of work that requires a
well-thought-outstrategy to promote the site and a fairly large amount of time for implementation.
External optimization — the factors on which the work is done outside the site. The main focus of external optimization is to create a balanced portfolio of external links leading to your resource.
Link mass should grow gradually and continuously, and you should adhere to the following rules:
- Publication of new interesting information with relevant articles, in this case, users will share your publications;
- Registration in catalogues and search engines (adding information about the company in electronic catalogues, work with the card of the organization on Google and Yandex maps);
- Activity on forums, blogs and any social media used by your target audience.
The main thing when creating a reference portfolio is to work with similar resources. Unconsidered placement of information on the maximum number of resources will do more harm than good. Remember about the ethics of clean information space.
Harmonious use of the full set of SEO works will improve the quality of your site and significantly increase the competitiveness of the resource.