Reach new markets
The growth and development of the company imply the expansion of sales geography and coverage of new territories. Initially, the scaling occurs within the neighbouring regions. Then the transition to foreign markets through the work in new countries.
Each stage of formation and development of business requires not only the creation of appropriate production, logistics and sales infrastructure but also involves the modernization of the model of behaviour on the Internet.
Some examples of such works are the following:
- Adapting to new language versions and specifics of the region,
- Adjustment of communication in social networks,
- Creation of
multi-formatcontent, which will ideally be suitable for publication in all markets.
Ideally, work with new markets should be carried out after prior preparation. In case such work was missed at the initial stage, it is not a reason to ignore it. You should systematically and consistently close each area and improve the previously established processes. In today’s